How to Rethink Marketing for Tech Products

Great tech products don’t always win; great product marketing does.

In her keynote, Silicon Valley-based VC Martina Lauchengco, author of "Loved: How to rethink marketing for tech products", debunks three myths of products hindering product adoption.

She shares fundamentals of best-in-class tech product marketing for product teams, marketers, and founders, along with personal stories as former leader at Microsoft and Netscape; a VC and advisor to Silicon Valley startups and UC Berkeley lecturer.