How to Rethink Marketing for Tech Products - Three Myths of Products and Rethinking What Matters

Keynote by Martina Lauchengco on the three myths of products that get in the way of driving product adoption, and how to rethink what matters most.

Great tech products don’t always win; great product marketing does. With AI cutting time and cost of product creation, Martina highlights what matters most to founders, product teams and marketers.

She shares insights from Microsoft, Netscape, and startups she’s advised as a VC.
‍
Panel with Martina and Norwegian tech scaleups and startup eco system.